Contact: Yong Ming Kow
Ethnographic investigation of modding communities in US and China. Modding practice reduced games development cost by up to 30% and extended shelf live of games (Postigo, 2008). However, we found productivity of modding communities to be uneven. In the largest U.S. mods download site - Curse, we found between 3000-3500 independent mods. Despite China having more than double the U.S. players, they produced no more than 1500. The question is: why? We went to Chinese cities including Beijing, Shanghai, Guangzhou, Chongqing, Shihezi (Xinjiang), and Xiuyan (Liaoning) to find out. We also met up with U.S. modders online, at an annual gaming convention, and at Disney!
In an upcoming publication (see below), we explained the ecology of the modding communities in the U.S. and China. We also explained the reasons why the two ecologies supported different levels of creativity and productivity.
The research continues to answer the following questions: Who are the modders? What mods do they produce? What are the developmental needs (particularly socio-cultural and legal issues) to unleash the potential of modding communities in product development?