Research interests: Governance, Virtual worlds, Anthropology, Activity theory, HCI. My research is on cultural differences between computer games modding communities, their distinct practices, creativity, ethical systems, and interaction with corporate developers. Outcome of the research is to develop governance theories and practical recommendations to researchers and stakeholders on user community governance. My Ethnography takes place in the World of Warcraft modding communities in the U.S. and China. Prior to pursuing PhD with Bonnie, Yong Ming Kow was working as design ethnographer and HCI consultant. For the past ten years, he meditates and attends yearly week-long retreats in the Chan (Chinese Zen) traditions.